Sunday, June 14, 2015
Tips For Designing Your Business Card
A business card is one of the most important tools you can use to promote both yourself and your business to potential customers and clients. Whenever the opportunity strikes, you will be able to hand out your business card if you have one handy to give. But while a business card can be a useful tool, it can also be a waste if you do not know how to make your business card effective. Your business card should do more than just list a name and a phone number; it should also create an urge to call! Even if you have a conversation with someone before giving your business card to them, they might not remember late where each business card they have came from. Depending on who the person is and the circles they typically find themselves in, they may end up with several business cards in their pocket each day. A business card must state who you are and how to reach you, of course; but also, it must state - in a very clear manner - what it is you do! It is especially important to make sure the card clearly states what it is you do if the name of your business does not make it clear! Another thing you should add to your card is your logo, but you should be aware of its placement; do not allow it to take over the card! Remember: Even though the logo is an important element, it is only one element of the card; it should be noticeable, but it should not be the focal point. Also, pay a little bit of extra money to make sure you are getting high-quality business cards, as this will reflect well on your business. For instance: someone looking through a stack of business cards they have for plumbers is most likely to call the person whose card inspires the most confidence. While it is easy for your business card to help your business, it is also very easy for your business card to hurt your business. Spend a bit of extra time to make your card effective, and spend a bit of extra money to make your card look great!