Saturday, May 30, 2015
Tips For Conducting Effective Giveaways
One of the best ways to gain extra customers for your business is to conduct giveaways, as this is an excellent way to sacrifice a little bit of inventory (or time) in order to gain a lot of exposure; before you conduct a giveaway, however, you need to make sure you are going about it the right way. One mistake a lot of businesses make when conducting a giveaway is that they give away something that is "convenient" or "easy" for them to give away, but that is not necessarily something that any of their customers want; rather than giving away an item that most customers might themselves see as a "giveaway" item, you can make the contest a success by giving away something they will truly want. A giveaway should always involve participation from your customers (and prospective customers) in some way, but this does not mean that you need to make their participation difficult or an "obstacle"; instead, you can turn their participation into something that is fun and easy, as more people will participate if this is the case. If you want your giveaway to be a success, you need to have people who will help you spread the word, and because of the fact that people are busy with all the things going in in their own lives, it is sometime difficult to get people to take this step and help out. In order to encourage people to help spread the word about the contest, the best way to do so is to incentivize the "spread the word" aspect; one way to incentivize this aspect is by having a separate giveaway that each customer is entered into when they spread the word about the first giveaway on such social media sites as Twitter and facebook. When you run a contest in such a way, you will be able to gain plenty of new customers, and the only money you will need to spend on this form of advertising is the loss of a small amount of your inventory or time - which is a tradeoff that is definitely well worth it!