Wednesday, May 13, 2015
How To Keep Your Customers
If you are in business, you have certainly come to understand how important it is to keep the customers you already have. After all, 80% of your business comes from 20% of your customers - and no matter how many times you have heard that, it is always worth hearing again! Because of the fact that a small percentage of your customers keep you afloat, it is absolutely vital that you understand the best ways to keep these customers coming back for more, and then to also understand how to turn new customers into repeat customers. A lot of businesses fail before they get any serious traction because they focus so much of their energy on gaining new customers before they ever take the time to focus on the customers who are coming back. While new customers are important, they should not be your first priority, as they are not your major source of profit. There are several ways to keep your repeat customers happy, but the best way is to find out what they say! By getting to know your customers, you will get to know what their opinion is regarding your business. If lots of customers like a certain aspect of your business, that aspect is in good shape; if a lot of them voice displeasure over an aspect, it is time to consider change. A lot of large businesses avoid this step, thinking that it is impossible to get to know customers; and while this is true when it comes to getting to know them "individually," there are still such ways as customer surveys, customer service, and online response forms that will allow you to get to know what your customers are thinking. You can begin to go after new customers once you have made sure that you have built a foundation for keeping your current customers happy. Advertising is a great way to get new customers in, but advertising alone will not help you keep new customers; you need to also create a sense of loyalty. This is easy for small companies, as - again - you can get to know your customers as individuals, and your business will continue to grow! And for large companies, by creating a sense of community and familiarity with new customers, you will ensure that they will keep coming back. It is easy for businesses to fail, but if you learn how to keep customers coming back, it is just as easy to learn how to thrive as a business!