As you stare at your computer screen and read this, take a moment to think about the ways in which people use their time; usually, catching people where they spend their time is the best way to market, and once you start pondering this, you will realize that you and most of your potential customers spend a lot of time on the internet. This should tell you one thing: The internet is one of the best places to market your product. You can have high visibility on the internet, can reach a broad audience, and can even often customize your ad to reach exactly the audience you want to meet. What's more, you can make sure that you only pay for ads that people show interest in with pay-per-click advertising. Some of the best return on investment in marketing comes from pay-per-click ads.
You can also use the internet to advertise without spending a dime! Facebook and Twitter can help you create greater awareness, especially if your business already has an established presence and is recognizable. Each of these social networking platforms are absolutely free, and they can go a long way in helping you to spread the word about your business once you understand exactly how you can use them effectively.
Finally, the internet can also help you through the use of email. Email marketing has become one of the most effective methods for marketing your business, and you can typically get programs equipped with auto-responder technology without spending a whole lot of money.
The chances of your business surviving are slim if you do not market it, and are nearly as slim if you do not have effective marketing. Figure out the marketing method that works for you, and then give it all your energy!