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Wednesday, June 03, 2009

How to buil your list with articles - paid eZine advertising

There are several ways to build an opt-in list,
but you want to ensure that people are interested
in your products.

If you are an affiliate marketer who wants to make
a comfortable living from referring your prospects to
other people’s product or service for decent commissions,
then you must consider building your own mailing list.

You can build your list simply by writing articles,
whether you have thought of it or not.

Quite simply, you write and submit your
articles on your topic of expertise or business
nature to popular article directories where eZine
publishers and readers are looking for the
information you provide.

Leveraging your viral marketing efforts on
article writing can be rewarding, if done right.
In the real sense, you are actually proving
your worth and demonstrating your expertise
about your business through the articles you

So, how can this method in effect build your
mailing list? The answer: the resource box you
attach to your articles. In your resource box
(also known as bio box), you include a brief
detail about yourself and your business site
together with its URL.

It is strongly suggested that your resource box
URL links to your mailing list’s landing page
where you can get your visitor’s name and email
address, which will in turn help you build your
mailing list at no cost.

If your articles are found worth sharing, eZine
publishers will republish your articles together
with your resource box for their readers and
subscribers. The wonderful result: viral
marketing without effort on your part!

You can start by writing and submitting your
articles to trusted article submitter sites
and begin your article marketing journey today.

Some Internet Marketers can get clueless
when it comes to unleashing the full potential
of paid eZine advertising. One of the most
common dilemmas is that whether should the
Internet Marketer advertise the product or
service he is selling directly to the
subscribers of the eZine he is paying
advertising for?

This can be a wise method, but with ifs
and buts. For one, the advertisement must
be compelling and attention grabbing.
Secondly, there is no telling if the eZine’s
subscribers constantly practice a buying
habit until you put some money to find out.

Investing even a small sum of money can
be risky to a number of Internet Marketers
who are on tight budgets. But in spite of
the risk factors, eZine advertising can still
be rewarding, if done right.

Thus the solution: the marketer would be wiser
if he or she uses eZine advertising to build his
or her mailing list. It makes sense, anyway.
Since some eZines display more than one sponsored
advertisement, you can grab the subscriber’s
attention by giving a free or risk-free product
or offer through your ad.

When the subscriber clicks on your ad, he or
she can opt into your mailing list in exchange
for the free offer, which can be a free report
or even a trial service.

While you are not making a hard sell through
your advertisement just yet, building your
list by getting other eZine’s subscribers
subscribed to your eZine allows you to follow
up with them in the future, as and when you
have new offers.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

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