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Monday, June 22, 2009

Auto Responder Improvements-Auto Responder Marketing Guide

If you're seriously interested in knowing about Autoresponder,
you need to think beyond the basics. This informative article
takes a closer look at things you need to know about Autoresponder.

Marketing through auto responder series is a popular strategy
to increase repeat website visits and sales. Here is a popular


Instead of trying to publish a small daily or weekly eZines,
try publishing one large monthly eZine (similar to a monthly
magazine) as an e-book format delivered via auto responder,
preferably an Adobe .pdf file. You could have it made up of
a large number of articles per issue and insert regularly
featured areas throughout like inspirational quotes, industry
tips, favorite sites and advice from the pros. You could
also insert full-color graphics, multimedia components like
audio / video file links and ads. Then you can charge a monthly
rate, with an annual discounted package purchase, and sell
advertising spots to sprinkle in your auto responder
announcements for each issue and with an informational
series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an
eZine eBook, tailored to fit your own products and services,
you can reach out and increase your website traffic and sales
opportunities. Internet marketing can mean more ways to grow
your business.

Stuck in an auto responder rut with only your eZine going
out regularly? Get out of the rut with some of these ideas
for improvements.

1. Provide back issues of your eZine archives via your
auto responder instead of hosting all your archives online.
This will give your subscribers and web site visitors easy
access to them and offers a chance to include graphics,
audio and video and other components all rolled up in
pdf files for quick, easy download.

2. Help with tech issues and publish your entire web site,
save it in a pdf file, and load it into an auto responder.
Sometimes visitors don't have enough time read your entire
site or they lose their Internet connection or time online.
So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often
your visitors won't have to download it or have the
software to read it right away, so this way they can take
it “to go”.

4. For a handy - -and nice legal - touch, you could include
the terms and conditions to purchase transactions and load
them into an auto responder that is triggered with each
purchase. This could include return policies, purchases,
refunds etc.

The Internet offers many means of affordable marketing with
auto responders. Here are a couple of popular ways of using them.

Some webmasters set up link or article directories on
their sites. They create a directory on a specific industry
topic, placing their own ad or banner along the top. Then
they invite others to add their website links via a link
exchange program, listing themselves in your directory. Or
they invite articles to be submitted that include a resource
box at the bottom of each with a link to the author’s website.
This results on increased traffic as sites link up across
the World Wide Web. Enter “link exchange software” or “article
directory software” into a favorite search engine for help
with each.

Some marketers write up a simple step-by-step instructional
class in their area of expertise. Then they break it up into
smaller portions or messages and set them up in an auto
responder as email messages, including short ads within each
message to invite sales & website visits. Then they invite
website visitors to sign up through on online form or email
subscription address offered through the auto responder
service. As people sign up, they will learn more about the
products and services through the teaching series.

Improve your marketing and sales with some auto responder
Improvements. Try some of these:

1. Publish free reports to send via your auto responder.
The reports should be related to your business or web
site & contain info, ads and links to your sites. People
love getting freebies.

2. Collect vital customer satisfaction information by
publishing a survey to send via auto responder to those
who sign up on your site in exchange for a free eBook,
software or trial period at your membership site. This
type of information will help you understand their needs,
likes & dislikes better.

3. Instead of answering each customer question that is
e-mailed to you, publish "Frequently Ask Questions" and
make them available via auto responder to those who sign
up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials
or endorsements on your website, publish only a few there.
And set up an auto responder form that invites visitors to
receive a complete list via your. Give them a power-packed
list; it's more effective to include all of them.

Mix and match. Change your auto responder strategy to
change your auto responder results.

Don't limit yourself by refusing to learn the details
about Autoresponder. The more you know, the easier it
will be to focus on what's important.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
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