Monday, May 25, 2009

Building Your Lists – 5 Must Do’s

By Eugenijus Sakalauskas

Online marketing is huge and most people are on the Internet, so it is safe
to say that the Internet is one of the best places to market your business.
There are several ways to build an opt-in list, but you want to ensure that
people are interested in your products. This means that there are several things
that you need to do on your website to ensure that you are setting yourself
up for success.

1. Set Up a Web Form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s
content. A good form is simple.It should provide a short statement about
your newsletter and have a call to action. The form will automatically save
and the send you the information. This is by far the most popular way to
build a website opt-in list.

2. Ensure that Your Website is Impressive

Your website, especially the homepage, needs to be impressive. You will want
to have content that is well-written and useful. You also want to let people know
what your site or business is all about. Your website should also be simple and
not overwhelming. You also don’t want to overdo it with Flash graphics or photos
that take a long time to load. The longer they take to load, the faster your visitor
will leave.

3. Provide a Useful Service or Product

If your service or product is useful, then you are more than likely going to make a
sale. You are also likely going to get return customers as well. Your customers
are also more than likely going to recommend your website to someone else if
they are happy with your service as well. As your clientele grows, so will your
list. The more members you have on your list, the more likely you are going to
have people take advantage of your offers in your newsletters and promotions.

4. Keep Your List Clean

Your list should be free of profanity, nudity and anything else that a child should
not see.

5. Keep Your List Private

People hate receiving spam email. This means that you should never share your
list with someone who is going to spam your list and send out trash to your

Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

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