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Tuesday, January 14, 2014

Exploring Three SEO Tips You Might Not Have Thought Of

When you are working to optimize your website for search engines, one thing that will be important is that you pay attention to all the little things you can do that will help; while most of your competition will be paying attention to the big things, adding these little things to your repertoire of SEO tricks will go a long way in setting your site apart - and bringing you extra traffic as a result.

One thing that you need to realize is your site will probably rank a lot more highly if search engines are "crawling" your site on a regular basis, and search engines are unlikely to crawl your site on a regular basis if you are never adding new content; if your site does not "have a reason" to add new content at least three times per week, consider adding a blog section to your site, and update this at least three days a week in order to increase your crawl frequency.

Another thing that will help your site is for you to share link juice with yourself; typically, when you think of link juice, you will think of the links you are giving to other sites, and the links they are giving to you, but you can also spread link juice throughout your own site - linking to certain posts or sections throughout your site.

And finally, realize that writing off-site articles, and submitting these articles to article databases, will help you in two ways: firstly, you will create an opportunity to gain new traffic through people clicking on the links in these articles, and secondly, you will increase your search engine ranking through the backlinks these articles create.

Regardless of whether you are running a website in order to promote your business or as a means to maybe make some money through the website itself, make sure you are always keeping your eyes open for the "little things" your competitors are missing - and take advantage of these as a way to gain an edge in the long run.


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Monday, January 13, 2014

How To Aim For Success At Your Job

Most people have a strong desire to meet with success at their job, and although the motivations behind this desire may vary from person to person - after all, some people want to be successful at work because they want to prove something, others want to be successful at work because this helps them feel fulfilled, and others simply like the money that comes their way when they are successful at work - and in spite of the fact that each job is distinctly different, there are still a few basic, core principles anyone can adhere to in order to increase their chances of meeting with success at work.

Most of your coworkers are focusing only on the day at hand when they come to work each day, but if you want to achieve success at work (after all, success at work often boils down to "outperforming your coworkers!), one of the best ways is to set long-term goals, as this will take your eyes away from the mundanity of the present and will instead set your focus on the big picture, leading you to turn your eyes down the road.

While a lot of people write down long-term goals - either goals for life or goals for work - very few people actually take the time to read these goals more often than, say, once per year, and this causes them to be hardly more likely to achieve their goals than someone who never wrote down their goals. But after you have written down your goals for work, you should take the time at the beginning of each day to read through these goals - and then, you should pay attention each day to all the little things that, over time, will cause these goals to become a reality.

And finally, taking the time to recharge when you are away from work is one of the most important things of all when it comes to achieving success at work; it is easy to get so caught up in your pursuit of success that you fail to enjoy anything else in life, but having fun and relaxing in your free time will actually do a lot to continue leading you toward success at work!


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Sunday, January 12, 2014

Using Facebook to Find New Marketing Methods

Facebook is one of the most popular websites on the internet. Around the world there are no more than 500 million active users of the site. Connecting with friends and engaging with others are things that an active user does constantly. Every business will find that they have an audience that can only be described as massive. Businesses have never before been able to market in the many ways that Facebook allows for. You will be badly missing out if your business isn't taking advantage of these opportunities.

There are however many difficulties that marketing on Facebook has proven to present to businesses. In what ways do most businesses market on Facebook? There aren't solid answers to this question or to many others. Relatively young sites like Facebook don't have blue prints yet for businesses to market on them. This is actually quite a good thing even though many may see it in another light.

The fact that there is no set way to use Facebook to market allows a business to experiment. Once they find an effective way to promote they won’t be competing with thousands of other businesses promoting in the same way. Instead they will be able to use a method they developed on their own to make sure their business is successful. They will enjoy great results as long as they stay the course and target their best audience.

Don’t let new opportunities pass your business by. Although many older methods are considered tried and true, many of them have run their course. They aren't the best option just because most people use them for their business. Any marketer will tell you that if you can develop a method of marketing that isn't being used anywhere else you will be successful. Using Facebook to market isn’t brand new, but it hasn’t been around long enough to be exploited. Gather new clients in new ways so your business can stay ahead of the curve the rest are on!


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