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Wednesday, August 19, 2009

4 Crucial things you need to do to build your list

Current article about your Opt-in List is not always the
easiest thing to locate. Fortunately, this report includes
the latest your opt-in list info available.
Building your opt-in list starts with having a website
that will persuade visitors to spend some time there.

The demand for online marketing tips and strategies have
drastically grown and a new form of business has been born,
Internet marketing strategies.

Opt-in marketing requires the permission of a willing
customer to subscribe to your marketing materials, materials
that take form in newsletters, catalogs and promotional
mailings via e-mail. The more opt-in marketing mail is
sent, the more chances there is to bag sales and more sales.
To do this, you must build a list of all those who wants
to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this
is a good list since they already have shown interest in
what you have to show and sell since they have willingly
signed in for your list. These are the people who have liked
what they have seen in your site and have decided they want
to see more and maybe even purchase whatever product or
service your company and site has to offer.


Many people would think that building their lists would take
hard work and a lot of time to build and collect names and
addresses. This is not so, it takes a bit of patience and
some strategies but in doing this list, you open your site
and your business to a whole new world of target market.
Take the effort to take your business to a new level,
if traffic increase and good profits are what you want,
an opt-in list will do wonders for your business venture.


There are many sources and articles in the Internet available
for everyone to read and follow in building a list. Sometimes
they may be confusing because there are so many and there
are different ways. Different groups of people would have
different approaches in building an opt-in list, but no
matter how diverse many methods are, there are always some
crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows
the end of your content.

While some may say this is too soon to subscribe for a website
visitors application, try to remember that your homepage
should provide a quick good impression. If somehow a website
visitor finds something that he or she doesn’t like and turns
them off, they may just forget about signing up.

2) As mentioned in the first tip, make your homepage very,
very impressive.

You need to have well written articles and descriptions of
your site. Depending on what your site is all about, you need
to capture your website visitor’s fancy.Make your site useful
and very easy to use.

3) Provide good service and products.

A return customer is more likely to bring in more business.
Even then and now, a satisfied customer will recommend a
business always. Word of mouth and recommendations alone can
rake in more business than an expensive ad.

4) Keep a clean and private list.

Remember, a good reputation will drive in more traffic
and subscribers as well as strengthen the loyalty of your
customers.



Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
($147 value FREE) and learn how to start building your own optin list

http://listingbuildingincometactic.com/freetraining/learn-more/

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Thursday, August 13, 2009

How to build list fast - giveaways.

The more you understand about list building, the
more interesting it becomes. As you read this article
you'll find that the subject of list building is
certainly no exception.

Many people have tried to start lists and failed.
However, even if you have failed in the past you can
rejuvenate your list and start anew.Whether you have had
little success in the past or if you are just starting,you
can follow these simple tips to get your list up and going.

One of the most important things to remember is that
your list will be useless if the people on it are not
responsive. At the same time, you are going to need to
lure them into buying your products as well. You can do
this through a variety of ways.

List building success is planning. In order to succeed you
need to see the whole picture first. After all, if you
don’t know where you are going, how do you know how to
get there?

Get these plans down on paper. Planning is one of the
strategies that people fail to do. Yet when you write something
down you are committing to paper what you plan to do and
you can get it out of your head. Some of the most successful
people write their plans down with pen and paper first.

List building planning helps you learn quicker, as you
can see what you need to overcome, or the tasks that you
need to do to get to the next stage.

The list building must be simple.

The secret to building a list fast is contributing
gifts to Giveaways!A giveaway site is an event that anyone
can join, that can last from seven days to a few months.
There are usually 4 or 5 giveaways that are running at any
given moment in time.

There are two sides to every giveaway – the contributor
side (people offering free gifts) and the other side is
members looking for free gifts. These members have to
opt in to your mailing list to get the free gift you
are offering as a contributor

Each one of these giveaways will have rules and will
vary from giveaway to giveaway, but one rule is that you
will promote the giveaway. If you don’t promote the
giveaway your gift will be removed.

As everyone is promoting the giveaway, thousands of people
end up scrolling through the gifts and picking out the ones
they want to download. Your gift will be among them, and
if they want to download your product, they will be taken
to your opt in page, where they will have a chance to get
your gift.

Yes, some gurus say that the subscribers you get from giveaways
are freebie seekers and you will never make money from them,
but these same gurus probably bombard these so called ‘freebie
seekers’ with offers left, right and center so no, they won’t
be responsive, they don’t want you to know what they know.

And yes, these subscribers will probably sign up for a huge
amount of gifts at these giveaway events, but they will stay
subscribed to your list because you will treat them differently
and not bombard them with offers, as soon as their email
address hits your autoresponder account.

In fact,these subscribers are responsive, but only if you
look after them right.

Send these new subscribers free advice, great content, and
more freebies.His initial emails make that new subscriber
warm to him, listen to him and most importantly trust him.

The great thing about giveaways is that you know what the
new subscriber is interested in.

Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
($147 value FREE) and learn how to start building your own optin list

http://listingbuildingincometactic.com/freetraining/learn-more/

Wednesday, July 15, 2009

Email Marketing How-to - 6 ways

You may not consider everything you just read to be
crucial information about email marketing.
Of all the ways to get website traffic and make money
online, nothing tops email marketing. Of course, email
marketing in itself means many things to many marketers.
After all, it can take on quite a wide variety of
formats.

Today I'll cover the various forms of email marketing
available to online businesses and reveal what works and
what doesn't. Here's what we'll discuss...

1. Unsolicited bulk email marketing
2. Opt-in email list rental
3. Email newsletter classified and sponsorship advertising
4. Email newsletter solo mailings (text and html)
5. Email newsletter network advertising
6. Opt-in "series" email marketing

1. Unsolicited bulk email marketing

Let's jump right into that dangerous endeavor referred to
as UCE (Unsolicited Commercial Email) or spam. Most of
you know my take on this. Sure, you can get some website
traffic using bulk email. (Though a response rate close
to the 10% rate some companies promise is not likely -
.01% is more likely.) You can tackle the rigors of
unsolicited bulk email marketing yourself (you'll need
lots of ISP connections because they'll be canceled
quickly!) or hire a company to do the dirty work for you.

But the fact is, since unsolicited bulk email angers a huge
percentage of recipients, your risks can be rather high.
Your domain will end up being blocked by many ISPs and you
could even face some legal battles. In my humble opinion,
unsolicited bulk email is not worth the trouble. Read on and
you'll find that bulk email marketing isn't really necessary
either.

2. Opt-in email list rental

A much "cleaner" version of bulk email marketing is "opt-in
email list rental." There are plenty of companies on the web
that will rent you email addresses that have opted in to
receive commercial email. Actually, in most cases they are
not really renting the addresses; that is, you never see the
addresses. Instead, they charge you a per email address fee
for mailing your message to a list under their management.
But does it work...?

As long the recipients are not being paid to read the
messages and they are genuinely interested in the offers
they signed up to receive, this strategy can be profitable.
The problem is that in most cases you'll pay from ten to
twenty cents per address and mailing to a list large enough
to get great results can get quite expensive. But if your
budget can handle it, you can generate some great targeted
traffic. I've tried a few list rentals myself, though not
recently. The best was from the site postmasterdirect.com
which has millions of addresses in a huge variety of
categories under management.

3. Email newsletter classified and sponsorship advertising

Now let's jump to a more reasonably priced email marketing
solution... "email newsletter classified and sponsorship
advertising". In my opinion this one still gives the best
bang for the buck, especially for small businesses with
modest advertising budgets.

Some people think I recommend ezine advertising because I
have an ezine and I'm trying to sell my own ad space. On
the contrary, I've been trying NOT to sell my ad space for
the last few years. That's why my own rates are fairly
high! I can run my own offers or affiliate offers and make
much more than I can selling the ad space. Many other ezine
editors are finding the same thing. While this has resulted
in rising ezine ad costs over the last few years, one fact
remains... ezine advertising is still one of the most
effective ways to get targeted traffic -- cheap.

Ezine advertising works best when you locate ezines that
your target market actually look forward to reading. And
that's not difficult to do... Just visit an ezine directory
and search for ezines in your niche market. Subscribe to a
bunch of free ezines and read them as they arrive. Look for
larger circulation ezines that have a good following. If
you like the content in any particular ezine, then hundreds
or thousands of other readers probably do too. Place a
classified ad and if your site and offer are up to snuff,
you'll make a profit nearly every time. If you can swing a
top sponsorship ad, that works about five times better than
a regular classified ad! Here are two solid ezine
directories you can scour and locate lots of ezines that
target your particular niche...

4. Email newsletter solo mailings (text and html)

An even better way to utilize email newsletters to drive
traffic and sales is to purchase "email newsletter solo
mailings." I've been able to locate both text and html
solo mailing offers lately and some ezine publishers
really underprice these. (especially compared to list
rental costs.) I've found html email to be especially
effective, returning 4-5 times the cost of the ad in most
cases. Once again, the list should be tightly targeted to
your niche audience for best results. Use the same
directories above to locate ezines that reach your best
prospects and you'll undoubtedly find some that offer this
type of advertising.

5. Email newsletter network advertising

The next email marketing strategy which I've been using
quite a bit lately is "email newsletter network
advertising." In a nutshell, you pay email newsletter
management sites to run top sponsorship ads across their
network of newsletters. The traffic can be targeted to
just about any niche and it's faster that finding each of
the ezines yourself. Although this requires a larger
initial investment than running ads in individual ezines,
in the long run it is usually cheaper and it requires much
less effort. The best advertising resource I've ever found
on the web is an email newsletter network. It's one of the
proven, super-resources I share only with my
Make-A-Living-Online.com members!

6. Opt-in "series" email marketing

Finally, I'd like to cover one last email marketing
strategy which very few Internet businesses use, and use
properly. It's called "opt-in series email marketing."
This is a secret weapon many of the big name marketers
prefer not to talk about much. It works like this... You
offer an attractive and irresistible freebie at your site,
(in most cases this works best via a pop up or pop-under)
and when your visitors claim their freebie, they are
required to enter then name and email address. They then
are subscribed to your series of personalized, scheduled
email messages that you have pre-written. The best type
of series is one that offers free valuable help and
information about the subject they were looking for help
on in the first place.

A well-written email series will form relationships with
your best prospects, something that holds more value than
most online businesses realize. The best part of this
strategy is that once you do the setup work, everything
is completely automated and personalized.

There are a number of sites that offer follow-up email
autoresponder services. I use my Web Business Wizard
service for my own follow ups and it has worked wonders
for my business. When used properly, and with a bit of
originality and flare, this email marketing strategy
can be one of your top sales producers.

In closing... There you have it; six email marketing
strategies and the results they yield.
As your knowledge about email marketing continues
to grow, you will begin to see how email marketing fits
into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.




Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

http://listingbuildingincometactic.com/freetraining/learn-more/