Sunday, December 06, 2015
Making Your Customers Feel Important
If you own a business, it will be easy for you to look at your customers as nothing more than money for you, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are probably not going to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably. Most business owners are aware of the fact that about ninety per cent of a company's business will typically come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why treating your customers as if they are more important to you than the simple value of their money is absolutely vital; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way. One of the best ways to make your customers feel important is to make them feel like you care about them; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store. And creating a rewards program, or a frequent shopper program, can be surprisingly effective; create an email list (or a special section on your website) for "members," and give these members special coupons, and even notify them early of special deals and promotions that they can take advantage of. There is a whole lot more involved in running a successful business than just providing a good product or service - and as soon as you start making your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.