Monday, November 30, 2015
Twitter is seemingly everywhere these days - in the news, on the Internet, and even in casual conversation; what's more, we seem to hear whispers of all the ways Twitter can help us improve our business, but many of us - as hard as we try - cannot quite comprehend how using Twitter will help us grow our business. Of course, it's not like the concept of Twitter is all that difficult to grasp - after all, the site is really nothing more than short messages of 140 characters or less (a lot like a facebook status update, but with fewer characters), but the problem is more that it is difficult to understand the right way to use Twitter in order to make it a good tool for business. When you are attempting to use Twitter in order to promote your business, one of the big mistakes you will want to avoid is using this tool strictly to promote your business; while this seems like the natural approach to take (after all, if you're there to promote your business, you might as well do so), it can actually be extremely counter-productive, as most regular users of Twitter use the site as an escape from the drudgery of their workday responsibilities - and one of the things they are least likely to do is follow a company whose tweets contain nothing but business-specific information on products and tools and other business-related things! Instead, you should aim to also mix in items that will entertain or cause enjoyment for your followers - for instance, tweeting trivia questions about your business, or profiling a specific employee, and (with permission, of course) tweeting trivia information about them - and you can even consider using Twitter to give products away for free to your followers.
Plenty of people go to work each day and come home each day and go to bed only to wake up the next morning to repeat this exact same cycle, doing something for a living they do not really enjoy, and deriving from this work no real sense of fulfillment; there is a misconception for most of these people that causes them to believe that they have to enjoy their job in order to feel fulfilled in their job, but it is actually completely possible to experience fulfillment even if you do not like a job - and considering how much time most people spend at work, this is certainly a valuable tool to have! When looking to feel more fulfilled in your job, the first thing you will want to do is find things in the job that you do like; even though most of the job might be things you dislike, there will be things in any job that you will appreciate, and once you uncover what these things are and learn to focus on them, it will make it much easier for you to reach a state of fulfillment. Another reason why many people are unable to find fulfillment in their job is that they work to try and impress their boss, and when their boss does not notice (or when the perceived compensation of a job well done fails to live up to the worker's expectations), this makes the hard work seem a lot less worthwhile; in order to find more fulfillment in your job, however, you should get in the habit of trying to impress yourself instead of trying to impress someone else - working hard so that you can feel proud of the job you have done. And when it comes to finding fulfillment in your job, one of the biggest keys actually takes place outside of work itself, as you will want to make sure you are maximizing the other areas of your life. Most people work so many hours primarily in order to provide themselves and their family with enough money to lead a comfortable and enjoyable life, so make the extra effort to ensure that you are enjoying life in general, and watch as this also leads to you enjoying work more as well!
Sunday, November 29, 2015
Not only are you familiar with Dilbert as a member of the business world, but as a boss in the business world, you probably even think that Dilbert is sometimes funny. After all, these cartoons are not making fun of you, right? But then again, this firm self-assuredness can quickly evaporate when you start seeing Dilbert strips tacked up on cubicle walls. Sure, it seems silly to be concerned about the effect that these cartoons might have on morale, but you also probably start to think about the fact that you have, after all, read articles that talked about how Dilbert cartoons create a negative environment. And so the question becomes, are Dilbert cartoons bad for employee morale? First off all, one must remember that humor and laughter is good for morale. Certainly, these cartoons are posted on people's walls because they induced a laugh, so this is a sign in the right direction. But the issue, of course, is the fact that most of these laughs are induced by taking jabs at corporate culture. And when you see a cartoon tacked on an employee's cubicle wall wherein the boss is made fun of, it is difficult to keep yourself from wondering why they chose to post this particular strip. But before you jump to conclusions and ban these cartoons from the walls of cubicles, consider whether the solution is so simple. After all, it is unlikely that banning these strips would have any effect except to make employees think that you are out of touch with the way they feel. A better form of action is to look at the strips yourself instead of ordering that they all be taken down from walls in the office. Many of these strips are funny because they poke fun at the way businesses are run; if your employees think that these strips are applicable enough to be tacked on their cubicle wall, the problem might not be with the strip itself. The problem might be with the way your company itself is run! While this discussion might seem somewhat trivial on the surface, it is important to note that many companies actually have banned Dilbert from cubicle walls. Every boss wants to improve morale around the office, but instead of banning humor and hoping it will do anything but alienate employees, you should aim to improve employee morale by improving all the ways in which your business itself is run!
Saturday, November 28, 2015
One thing that will be extremely important when you are using search engine optimization in order to propel your website higher in search engine rankings will be that you have an understanding of all the basic things you need in order to succeed in search engine optimization; after all, if you are doing your own SEO work, you may not lose any money if your results are poor, but you will lose time – and when you are running your own business, time can be just as valuable as money! Just as you would if you were advertising in a more traditional manner, you will want to make sure you know exactly who you are targeting in your search engine optimization efforts; by understanding who you are targeting, it will be much easier for you to know what keywords to use, as you will be able to gain a greater understanding of what keywords your target demographic is likely to search in order to find you. Once you have determined who you are targeting, you will also be able to start narrowing down your options of keywords you can use; in picking keywords, you will want to take the time to make sure these keywords are both highly searched and low in the way of competition, as this will give you the greatest chance of moving higher up search engine rankings pages, and of bringing yourself new clients and customers as a result. And finally, understand that your website itself will be one of the most important things in your search engine optimization efforts; because so much of SEO is focused on the keywords you are using, many people fail to also pay attention to what will happen once people arrive at their website, but realize that you will still need an appealing website that provides good information so that those who visit your website will eventually become customers. It can sometimes take a while to learn all the search engine optimization basics you will need to know, and to implement all these little things, but when you take the right approach, with this knowledge in mind, you will eventually see results, and your business will continue expanding because of this!
Friday, November 27, 2015
If you want your business to stay alive, the most important thing for you to realize is that 90 percent of your business is likely to come from ten percent of your customers, and because of this, you will want to do everything you can to show your current customers that you care about them and are loyal to them, as this will keep them around for the long run - but if keeping your current customers is the most important thing to keeping your business alive (and it certainly is!), a close second is that you know how to bring new customers your way as well. One of the best ways to bring new customers your way is to offer deals that will get these customers in the store; when you offer a great deal - running some sort of promotion for a few days or even a week - you will find a lot of new people milling about in your store, and even though not all of them will become long-term customers, many of them will! The way you go about advertising will also be a big part of attracting new customers your way; when you advertise, the biggest thing of all will be that you get the name of your business in the heads of potential customers, as planting your name in their head will make it that much more likely in the long run that they will turn to you when they need whatever it is that you are selling or providing! And in the same vein as "keeping your current customers happy," you should realize that word of mouth is the greatest advertisement of all; when you keep your current crop of customers happy, they are far more likely to say good things about your company to everyone they know - and these people to whom they talk about your company will naturally be that much more likely to visit you down the road. When it comes to attracting new customers to your business, there is no perfect formula, but by following these tips, you will be on the right path - which will place you on the right path for continued success!
With how competitive the business landscape is these days - and with the fact that there are fewer jobs out there than there used to be - many people are finding that it is practically necessary to have a degree in order to find a job, but a lot of people are also discovering that they not only need a degree, but they need an advanced degree in order to land the job they want; while an advanced degree can certainly come in handy, however, it will also cost another couple years and several thousand more dollars - and because of this, it will be important that you understand whether an advanced degree is the right choice for you. You should realize that much of your training for any job will come at the job itself, which means that much of what you learn in college - both in graduate and undergraduate studies - will go out of the window as soon as you get hired; for the most part, your formal studies will give you a foundation of knowledge and information that will help you in your career, and they will give you that all-important degree, but what they will rarely give you is the tools you will need for the job itself. If you are wanting to someday work as a manager at a large corporation, there is a good chance that the time and money you spend earning an advanced degree will be well worth it, as you will greatly increase your chances of getting one such job. But plenty of people continue on in school beyond their undergraduate studies, in spite of the fact that they desire to one day start a successful business of their own; if you have thought that you want to start your own business after school, you should realize that going further into debt (and spending more time) to earn that graduate degree will probably not help you much at all! The question of whether or not an advanced degree in business is right for you cannot be answered with a simple "yes" or "no," as the answer is different for each person; once you figure out what you hope to do after college, you will be better equipped to determine whether you need an advanced degree - and then, you can begin chasing these goals you have!
Thursday, November 26, 2015
Search engine optimization - which, basically, means using certain words or phrases (and doing a few other tricks) that will cause your website to show up when people use such search engines as Google or Yahoo - is certainly one of the biggest keys to modern business; when you effectively optimize your website with search engines in mind, you will be able to effectively increase the chances of people showing up on your website - and of course, the more often people show up on your website, the more familiar they become with your product or service, and the more likely you are to make money as a result. When it comes to SEO, one of the main things you will want to understand is exactly what sorts of keywords are most likely to bring visitors your way; as you study and begin to understand the searches most likely to be conducted by Internet users, you will be able to start including these keywords on your website in an appropriate manner - and realize that the more often a word shows up in your posts and information, the more likely it is to show up in Internet searches (which, of course, means you will have to figure out how to make your web content useful and informative while also incorporating your targeted keywords!). Knowing how to combine keywords effectively will also be an important part of your SEO efforts; oftentimes, those who search the Internet for products or services will search using a combination of words, and you will want to make sure your website contains these combinations of words so it will be more likely to turn up high in search engine results. Before you can start incorporating these phrases into your web content, however, you will have to know what these key phrases are, so take a bit of time to research, as this will go a long way in bumping you up in the search engine world, and bumping up your profits. Once you understand what goes into SEO and how to incorporate this into your site, it all becomes fairly easy, and once you start to transform your website in this way, you will begin to find that your traffic is increasing, and that your sales are rising as a result.
If the job where you work rarely puts you in a position where you have to deal with customers - and where, if you do deal with customers, it is usually through email or over the phone - you will not have to worry about one of the things that is among the biggest concerns of people who deal with customers all the time: dealing with an upset customer in person! When it comes to dealing with an upset customer in person, it is not that you have necessarily done anything wrong that makes it such a frustration - but in fact, the fact that you have probably done nothing wrong heightens the frustration, as the customer will often treat you as though you have done something wrong; for this reason, knowing how deal with an upset customer in person can be extremely valuable, as it can lessen the strain these encounters put on you. The first thing the customer will want to know is that you are on their side, as they will assume you are "against them" if you are not "for them"; even if you do not necessarily agree with their complaint, you should always be understanding and create an image of agreement, as this will cause them to feel like you are their ally rather than their enemy - which, of course, will prevent them from turning their attack to you. Once the boundaries of the discussion have been established in such a way that they feel you are on their side, you can take the next step, which is offering solutions; the person with whom you are dealing may turn out to be inconsolable, but at least - in taking this approach - you can try to solve the problem on your own. When it comes to an upset customer, however, there will be times when you will not be able to solve the problem on your own; when this happens, remember that there is always someone above you to whom you can pass this customer along - which is what you will sometimes have to do, as many customers in this position simply remain upset until they get the satisfaction of talking to someone's "superior"!
Wednesday, November 25, 2015
There is a lot of push for people to eat more omega fatty acids. One way to do this is eating fish and taking fish oils pills but another option is flax seed. Flax seeds create an oil known as flax seed / linseed oil. Linseed oil has been used for many years for linoleum flooring, paints, and furniture polish, and now more recently we are finding it's health benefits. Though flax can be used in similar fashion as grains, but flax is technically not a grain. Flax can be ground into flour or left whole for use in whole grain bread. Whole flax seed can be kept for months and its nutritional integrity remains intact. Flax seed oil can go rancid quickly, so it is only good in a ground state for a short amount of time. So having a grain mill and making your own flour may be the best option for optimal nutrition. Flax has a high protein compared to wheat and is higher in omega 3 fatty acid. The omega fatty acids are incredibly important for our bodies. It is believed that omega 3s help our overall health, fight against cancer, and protects our hearts. If you want to learn more about the health benefits a good read is The Healing Power Of Flax. This book makes some strong cases for the flax seed health benefits. If you don't wish to have your own grain mill but want to have flax seed in the house you can find plenty of flax seed supplements for purchase. You can also find pre ground flax seed, but you will need to store this in a refrigerator to keep the oils from going rancid.
One thing you have probably come to understand if you have a small business of your own is that one of the best ways for you to promote this business is through a website that focuses on search engine optimization, as this will enable you to show up more highly in search engine searches, and to gain lots of new customers as a result; one thing you should also realize about running a website for your small business, however, is that the content on your site will be important for more than just the keywords you use! The first thing you will want to do in order to make sure you are providing your visitors with good content is make sure your content is easy to follow; present concepts in a simple manner, and explore these concepts without complications, as content that is presented in this manner is far more likely to make an impact on your visitors, and they are far more likely to share this content with others as a result. Another thing that will be important - and that can be difficult to do at times - will be that you stick to one topic at a time; each topic you write about on your website should be centered around a primary keyword, and the content of this topic should not stray far from this primary keyword, as this will help you with search engines and readers alike. And finally, you should be aware of the fact that one of the most important things of all on your website will be for the content you create to be fresh and unique, as this will keep readers coming back for more, and will keep search engines interested in whatever it is you are providing. Keep these tips in mind as you build a website in order to promote your business; when you do, you will be able to continually appeal to search engines, and - just as importantly - will be able to continually appeal to readers as well!
Tuesday, November 24, 2015
Starting up your own business can be a daunting task. Where exactly should you start is often the toughest question. You have to decide on where you will go from this point once you decide on where to start. Coming up with a definitive road map for your new business can be very difficult. When you consider that all small businesses will have different paths to success this can be more true than ever. Starting your path is difficult and seeking advice on where to begin is a great option for any entrepreneur. The intention of being helpful is not always at the center of the books written on starting up small businesses. All that is involved is often not understood by a majority of books that instead focus on the small picture. The advice you will need is included in Start Your Own Business, a book that truly wants to help you put the title into action. The authors have the big picture in mind and will offer advice in places that you may not realize you need it. This is also the best selling business start up book of all time for a reason. In order to accomplish this feat the basic plan is laid out that can be applied to any and all businesses that are just starting. Uncovering creative ways to finance a business, learning the secrets of successful marketing, and pinpointing a target market are things that every business needs to complete before they begin to operate. All the way until you are just maintaining a successful business this book will help bring you along. Held within the covers of this book you will find the secrets of many that have been successful in running their own business. Nobody should try to take on such a difficult task without first seeking the advice of those who have been successful. Available to you are many resources and they should all be taken advantage of. It will be next to impossible for a business owner to have success without using their resources! Start Your Own Business Fifth Edition.
When you are working to optimize your website for search engines, one thing that will be important is that you pay attention to all the little things you can do that will help; while most of your competition will be paying attention to the big things, adding these little things to your repertoire of SEO tricks will go a long way in setting your site apart - and bringing you extra traffic as a result. One thing that you need to realize is your site will probably rank a lot more highly if search engines are "crawling" your site on a regular basis, and it is not very likely that search engines will crawl your site on a regular basis if you are never adding new content; if your site does not "have a reason" to add new content at least three times per week, consider adding a blog section to your site, and update this at least three days a week in order to increase your crawl frequency. Another thing that will help your site is for you to share link juice with yourself; typically, when you think of link juice, you will think of the links you are giving to other sites, and the links they are giving to you, but you can also spread link juice throughout your own site - linking to certain posts or sections throughout your site. And finally, remember that writing off-site articles, and submitting these articles to article databases, is a big key to SEO success: one of the benefits of this is that you will create an opportunity to gain new traffic through people clicking on the links in these articles, and another benefit is that you will increase your search engine ranking through the backlinks these articles create. Regardless of whether you have a website as a means to promote your business or as a means to hopefully make money on its own, make sure you are always keeping your eyes open for the "little things" your competitors are missing - and take advantage of these as a way to gain an edge in the long run.