Sunday, May 03, 2015
Tips For Having A Successful Trade Show Presence
You are going to be participating in a trade show; now, you just need to accomplish the simple task of knowing everything you need to know in order to be successful. While this might seem overwhelming, it can actually become very simple. You just have to understand the one basic element of trade show success. What is this one thing anyone at a trade show needs to know in order to be successful? It is quite simple, really: In a trade show, no matter what you are selling, you are actually selling YOU. That's right - you're selling you, so make sure you know how to do this. Selling yourself begins even before you show up at the trade show. You have to make sure that you are feeling confident, and you have to also make sure you are dressed in such a manner that others will feel confident in you. If you make the mistake of looking sloppy, people will think that your business is sloppy. Make sure you will make the impression you want to make; double-check everything! Remember when you arrive at the trade show that people need to buy you before they will buy your product. Everyone is someone; this is important to remember, because this is the case whether the person looks like someone or not. Keep that smile on your face at all times, look approachable, and look like you want to talk. Treat every person as though they might be your next big client or customer, because you never know who that next one will be. Remain engaged when you talk to people. Keep smiling while you talk to hem; maintain eye contact; make sure they feel like you care about them and what they are saying. As you talk to them, bring the conversation to areas of common ground. People feel more comfortable when they are on ground they are familiar with, and you can do this by leading the conversation toward common points of interest. Finally, remember that - to the eyes of those at the trade show, those with whom you interact - you represent the entire company. If you treat the people you speak with in a manner that coincides with this train of thought, you will surely be on your way to success. Although the trade show might seem daunting, all you have to do is remember that it is actually all about the people, and that to the people it is all about you. Give them something that makes them feel comfortable with and confident in you, and they will feel comfortable with and confident in your business.