If you have a desire to enjoy success in the world of business (and of course, if you are in business, you want to achieve success!), understanding how to expand your business contacts through networking is one thing that will be especially important; of course, some people hear the word “networking” and think of those thoroughly insincere people they may have come across who were clearly talking to others purely for the sake of furthering themselves, but effective networking does not have to be like this - and in fact, is unlikely to be like this at all! The first thing you need to focus on when you are networking is simply being friendly and personable when you are spending time with people; practice this even outside of business, and you will get in the habit of always being friendly to others, which will help you to build relationships rather than just “building contacts." Nowadays, it is also important that you expand your thinking - as far as networking goes - to ideas through which you can network online; there are several social media tools you can use for networking online, such as Twitter and Facebook, but another great way to network online is to engage in cross-promotions with another company, wherein you promote their products on your site, and they promote your products on their site, which will expand the reach both of you have! And many businesses make the big mistake of failing to realize that their customers are part of their network as well; your customers can spread good word (or bad word) about your business more quickly and more effectively then anyone else. Because of this, it is important that you are not only making sure to always treat your customers well - which will, of course, make them more likely to spread the good word about your company - but that you are also always looking for ways to make it easy for your customers to spread the word about your company, and to make them want to do so!
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