Tuesday, April 30, 2013
A way to the top of Google?
The other day I was talking with an old friend of mine who has a business selling health products through her website. She's spent a lot of money developing her website and her product is one of the best out there, but she just wasn't getting enough visitors to her site to make it all worthwhile. She told me that a couple of months ago when she searched for her site on Google it was on page six.
Page six! Who ever looks on page six?! The amazing thing is that now she's on page #1 for her region and things are finally picking up.
It sounded to me like she'd employed some smart alec search engine optimization company to fix up her website, but she said no -- she did it all herself! I was astonished to say the least. Let me say this lady is NOT a webmaster extraordinaire or a marketing guru. She's just a single mom making products on her kitchen table. How did she get so good at search engine optimization?
She told me that someone had put her onto a free program called Traffic Travis. "It's harder to explain than it is to use!" she joked. Basically it's a piece of software with all the tools used by these professional search engine optimization companies. It helps you find the right search terms to focus on, then it analyzes your site, analyzes your competitors' sites, shows you your linking relationships and pulls all the information you need into one screen.
You have to remember, though, that this lady is just a stay-at-home mom who didn't know her Google PR from her elbow. Fortunately the software came with tutorials that explained important concepts as well as how to use the software, AND some really comprehensive bonus material which revealed all the tricks and theory behind the search engines. "Once you start to read about it you just want to learn more. And then once you've learned more, you want to analyze your site down to its bones. And then you want to analyze everyone else. It's totally addictive! I never knew that stuff was there!"
Armed with this knowledge she was able to tweak her site and within a couple of weeks she was seeing a real increase in traffic. "The site is finally starting to pay for itself! It's my baby, it's so nice to see it growing!"
If you've got an online business struggling because you're simply not getting enough visitors, then I encourage you to take my friend's lead.